In-Season Optimization Platform

The Problem

In-season, planners and operators have to see what is happening and act on it fast: adjusting price, and managing shortages and surpluses, while the season is still live. The tooling to do that was fragmented, and not everyone should be able to touch everything.

The Work

I designed the platform behind Nike EMEA's in-season optimization, the "ISO Cockpit": the structure, the surfaces, and the admin controls that decide who can act on what. The core is a pre-filter system. An admin scopes a slice of the business by real merchandising dimensions (consumer focus, intended use, division, and dimension group, for example Men's Performance Football Footwear) and assigns it to the right teammates, so each planner manages only the products they own. It carried both the price-optimization work and the SKU-cancellation flow for shortages and surpluses.

Why It Matters

Optimization at Nike's scale is only safe if the right people are pointed at the right products. Designing the permission and scoping layer, not just the dashboards, is what made the platform trustworthy enough to act on during a live season.

The gallery below shows both the admin scoping flow and the SKU-cancellation flow: landing, custom filters, and saving a reusable filter, so a planner can cancel the right slice of the line quickly during a live season.